Edge
Edge
EDGE is a real estate academy based in Calgary, built with one mission: to help realtors grow their presence and succeed online. In an industry where traditional tactics still dominate, EDGE takes a fresh, digital-first approach - offering agents the tools, training, and strategies they need to stand out and thrive in today’s competitive market.
Client
Edge Academy
Year
2024
Category
Branding
Objective
Objective
The goal of this branding project was to create a bold, professional identity that felt both modern and trustworthy. EDGE needed a brand that could speak to both new and experienced realtors — one that captured the energy of growth and learning, while staying grounded in credibility. From logo and typography to tone of voice and digital assets, every element was crafted to reflect clarity, confidence, and forward momentum.
The goal of this branding project was to create a bold, professional identity that felt both modern and trustworthy. EDGE needed a brand that could speak to both new and experienced realtors — one that captured the energy of growth and learning, while staying grounded in credibility. From logo and typography to tone of voice and digital assets, every element was crafted to reflect clarity, confidence, and forward momentum.
The goal of this branding project was to create a bold, professional identity that felt both modern and trustworthy. EDGE needed a brand that could speak to both new and experienced realtors — one that captured the energy of growth and learning, while staying grounded in credibility. From logo and typography to tone of voice and digital assets, every element was crafted to reflect clarity, confidence, and forward momentum.
Objective
The goal of this branding project was to create a bold, professional identity that felt both modern and trustworthy. EDGE needed a brand that could speak to both new and experienced realtors — one that captured the energy of growth and learning, while staying grounded in credibility. From logo and typography to tone of voice and digital assets, every element was crafted to reflect clarity, confidence, and forward momentum.
Result
Result
The final brand system helped position EDGE as a serious player in the real estate education space. The clean visuals and confident messaging allowed the academy to launch with a strong first impression and instantly connect with its audience. Since launch, EDGE has seen increased engagement from local agents, gained traction on social media, and continues to expand its reach across Alberta’s real estate scene.
The final brand system helped position EDGE as a serious player in the real estate education space. The clean visuals and confident messaging allowed the academy to launch with a strong first impression and instantly connect with its audience. Since launch, EDGE has seen increased engagement from local agents, gained traction on social media, and continues to expand its reach across Alberta’s real estate scene.
The final brand system helped position EDGE as a serious player in the real estate education space. The clean visuals and confident messaging allowed the academy to launch with a strong first impression and instantly connect with its audience. Since launch, EDGE has seen increased engagement from local agents, gained traction on social media, and continues to expand its reach across Alberta’s real estate scene.
Result
The final brand system helped position EDGE as a serious player in the real estate education space. The clean visuals and confident messaging allowed the academy to launch with a strong first impression and instantly connect with its audience. Since launch, EDGE has seen increased engagement from local agents, gained traction on social media, and continues to expand its reach across Alberta’s real estate scene.
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©2025 ALI RIFAI
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©2025 ALI RIFAI
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©2025 ALI RIFAI
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