Develop a distinctive brand identity and website that resonates with a youthful audience, establishing the new Canadian pizza chain as a modern and edgy alternative to established competitors like Pizza Hut, Papa John's, Dominos, and Pizza 73. The brand identity will focus on capturing the vibrancy and dynamism of youth culture, leveraging bold design elements and innovative marketing strategies to create a strong emotional connection with the target demographic. The website will serve as a central hub for engaging content, seamless online ordering, and interactive features that enhance the overall customer experience, positioning PIZZAHOLIC as a fresh and exciting player in the competitive pizza market.