Gino Vlaun
Gino Vlaun
Gino Vlaun is a high-end street fashion brand blending refined minimalism with raw edge. Born at the intersection of luxury and street culture, the brand challenges the norm with sharp silhouettes, elevated basics, and a bold attitude. Every piece tells a story - not just of style, but of identity, confidence, and quiet rebellion.
Client
Gino Vlaun
Year
2022
Category
Logo & Identity System
Objective
Objective
The vision for this branding project was to build a visual identity that felt as exclusive as the pieces themselves. Gino Vlaun needed a brand that could sit comfortably next to luxury fashion houses while still holding tight to its streetwear roots. From the monogram logo to the stark colour palette and editorial aesthetic, the identity system was designed to evoke sophistication, movement, and restraint - a reflection of the brand’s dual personality.
The vision for this branding project was to build a visual identity that felt as exclusive as the pieces themselves. Gino Vlaun needed a brand that could sit comfortably next to luxury fashion houses while still holding tight to its streetwear roots. From the monogram logo to the stark colour palette and editorial aesthetic, the identity system was designed to evoke sophistication, movement, and restraint - a reflection of the brand’s dual personality.
The vision for this branding project was to build a visual identity that felt as exclusive as the pieces themselves. Gino Vlaun needed a brand that could sit comfortably next to luxury fashion houses while still holding tight to its streetwear roots. From the monogram logo to the stark colour palette and editorial aesthetic, the identity system was designed to evoke sophistication, movement, and restraint - a reflection of the brand’s dual personality.
Objective
The vision for this branding project was to build a visual identity that felt as exclusive as the pieces themselves. Gino Vlaun needed a brand that could sit comfortably next to luxury fashion houses while still holding tight to its streetwear roots. From the monogram logo to the stark colour palette and editorial aesthetic, the identity system was designed to evoke sophistication, movement, and restraint - a reflection of the brand’s dual personality.









Result
Result
The brand launch positioned Gino Vlaun as a standout in the premium fashion space. Its visual direction struck a chord with early adopters, creatives, and stylists looking for something fresh yet timeless. With strong brand recall, consistent visuals, and a clear voice, Gino Vlaun has started building a loyal following and carving out its space in the fashion scene.
The brand launch positioned Gino Vlaun as a standout in the premium fashion space. Its visual direction struck a chord with early adopters, creatives, and stylists looking for something fresh yet timeless. With strong brand recall, consistent visuals, and a clear voice, Gino Vlaun has started building a loyal following and carving out its space in the fashion scene.
The brand launch positioned Gino Vlaun as a standout in the premium fashion space. Its visual direction struck a chord with early adopters, creatives, and stylists looking for something fresh yet timeless. With strong brand recall, consistent visuals, and a clear voice, Gino Vlaun has started building a loyal following and carving out its space in the fashion scene.
Result
The brand launch positioned Gino Vlaun as a standout in the premium fashion space. Its visual direction struck a chord with early adopters, creatives, and stylists looking for something fresh yet timeless. With strong brand recall, consistent visuals, and a clear voice, Gino Vlaun has started building a loyal following and carving out its space in the fashion scene.



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©2025 ALI RIFAI
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©2025 ALI RIFAI
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©2025 ALI RIFAI
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